Great brands shape culture and drive society forward. We believe brands make the world more vibrant, creative, and inspiring. Our mission is to build technology that helps them thrive - because when brands succeed, culture moves forward.

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ROO

A global wardrobe network that connects fashion and luxury brands to new buyers worldwide. Agentic AI powers primary sales, resale royalties, and customer LTV growth — automatically.

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SQUAD

A global IP licensing network for contemporary luxury and creative brands. Verified royalties, automated revenue splitting, and tamper-proof rights management — powered by ROO.

Brands make the pieces; owners keep them — often the most valuable things in the house, and the only ones with no record, no proper insurance, and no clear way to pass on or sell. When owners know the worth of what they hold — and can insure it, borrow against it, give it or sell it as readily as any other asset — they own it with confidence, and that confidence flows back to the brands that made it. That is why we built Arcana Écrin.

ARCANA ÉCRIN

Wardrobe asset management for the most considered collections. Independent valuation, a continuous record, and the documents a household needs — for insurance, lending, estate, travel and sale — in one place. By invitation.